Our Stories

The Sanskrit term Saucha derives from ancient Indian books and can be literally translated as “purity", "cleanliness" and “clearness”.  Saucha is the first of the five Niyamas in Yoga, the principles of yoga philosophy, which can be seen as guidelines for a happy life. Saucha is all about living your purest life and covers the cleanliness of the body and the earth, as well as the purity of mind.  The practice of Saucha starts with the environment, by keeping the surroundings clean. It moreover reminds one to live a healthy and sustainable life, while keeping the body and mind pure....

Throughout my search for the most sustainable packaging for Saucha’s products, Bioplastic was often promoted as the most sustainable option. However, is this actually the case? During a phone call I had with George in 2020, Supply Chain Director from the Plastic Bank, I asked him the question whether he would advice me to use recycled-or-bioplastic for the packaging of Saucha, where his clear answer was: “Bioplastic is the worst that could happen to the world.” For me at first this was surprising. We get fooled by marketing so much, thinking that Bioplastic is the greenest solution. After further research, George his...